Market Position LO1

The phrase 'market position' means how successful a company or business is in their field.
21st Century Fox is a successful company due to the fact that it has subsidiaries that branch off the main company creating a larger target audience for their products. Market share is also a way into finding how successful a company is, this is due to the fact you're able to view their market price.
You can also view the success of a company by looking at their sales unit, this allows you to view how much profit they produced for the product they produced, also you could look at the reputation of the company by finding out weather or not their products are award winning and if they are getting recognition that helps promote their brand.