LO1 Task 1 Vlog, Three things I've leanred this lesson

Three things I have learnt to do in todays lesson

• The first thing I learnt in todays lesson was how to use the rotational effect properly when starting a new scene on my video. this option is under the 'effect controls' tab and it allows you do various things to manipulate the video
• I have also learnt how to change the size of my chosen images without changing the picture quality.
• And the third thing I learnt was how to import multiple images at the same time.

Unit 1- Introduction, Ownership, Operating Models, Products, Market Position, Competitors

Introduction

Hello, my name is Keenen Jeremiah Smith and I have been asked by Education Wise to produce a series of educational resources for level 3 media courses.

I will be looking at the ownership, operating model, products, market position and the competitors of 21st Century Fox.

Ownership

21^st Century Fox is a conglomerate company founded by Keith Rupert Murdoch, who is the founder, chairman and CEO of Newscorp, which is the second largest media conglomerate in the world. Newscorp is the world’s leading newspaper company which has other subsidiaries working under their supervision. Newscorp is also the parent company alongside 21^st Century Fox; these two companies own a large branch of  cross media subsidiaries that work under their supervision with different roles to meet their specific areas of work.

It is apparent from the information available that 21^st Century Fox’s subsidiaries operate as a cross media company, which means that they produce merchandises for multiple media organisations, an example of this would be 20^th Century Fox and Fox, the two subsidiaries specialise in two different types of media, 20^th Century Fox is in charge of the movie production whereas Fox is in charge of television/ broadcasting. 20^th Century Fox have done a few joint ventures when it comes to producing media products, 20^th Century Fox have used synergy with other companies such as: HP and Lightstorm entertainment to create avatar digital experience, which is a product that all these major conglomerates have produced together. 

Warp Films is another film production company that are deemed as an independent company. In comparison to 21st Century Fox, this means that Warp Films are unable to use synergy within their company in order to advertise or screen their films. This means for independent companies such as warp that they will have to gain help from other companies in order advertise and screen their films to the general public.

Operating Models

While I was doing more research into 21st Century Fox I came to understand that the way 21st Century Fox use their subsidiaries in terms of an operating model is by horizontal integration, this means 21st Century Fox as a conglomerate company have full control of the production, distribution and the consumption of their products. The reason 21st Century Fox are able to use horizontal integration during film production process is due to the fact that they have quite a lot of subsidiaries that can help them in terms of producing and distributing their product. I compared 21st Century Fox with Warp to get a better understanding on how similar and different these two companies are from each other, what I came to understand when it make to similarities with these two companies were that they both go through the same process in terms of promoting their product by some stages of horizontal integration although the main difference is that due to the fact that Warp is an independent company it doesn't have the subsidiaries required to complete the process of horizontal integration. This means Warp have to go down the pathway of vertical integration, meaning they have to collaborate with different companies in order to achieve their target goal when it comes to either the production, distribution or the exchange of their product. Due to the fact that Warp aren't as big a conglomerate as 21st Century Fox, this means they have to do a lot of joint ventures with companies such as channel 4 and Film 4 to help advertise their media during the film production cycle.

Products

20th Century Fox produce a large range of media products to gain more attraction from their target audience, for example if you go onto the Fox TV website you can see all the different medias they produce like: Empire, The Simpsons, Bones, Glee, Family Guy and American Idol.  These mainstream shows are targeted at a mass audience that of people that enjoy some of these different types of genres, this is a grate example of how diverse the media products of 20th Century Fox are to the general public.

21st Century Fox also  specialise in other media types, to reach out to other people with different preferences when it comes to home entertainment, the best example of this media product is Fox News. The primary focus of Fox News is to read the news to the Fox customers, but there are different multi medias attached to Fox News that give viewers other information other than the news that benefit for entertainment purposes, the biggest examples of this on the Fox News website would be: Video, Politics, U.S., Opinion, Tech, Science and Sports. As you can see Fox News are trying to reach a wider range of topics for their target audience by selecting topics they might be interested in.

21st Century fox also have a subsidiary called  ‘Fox Business’, This media product allows users to manage the ‘Fox’ stock market. The ‘Fox Business’ website allows users to select a range of different media  tabs when searching the website such as: Markets, Industries, Economy & Policy, Investing, Personal Finance and  Business Leaders. The target audience for this website are preferably people with businesses that that are interested in purchasing stock  or to sort out their personal finance. By the look of the ‘Fox Business’ website I believe that  this  catered for a very specific group of people compared to the ‘Fox News’ website with is designed for a mass audience.


Market Position

We know 20th Century Fox is a successful company by looking at their market shares. If you look at the market shares from January 1st to September 6th you can see that 20th Century Fox rank 4th in terms of box office, the market share for 20th Century Fox are currently at 10.0%  with a total gross of $772.1 after making 10 movies, this shows us that 20th Century Fox is a very successful company.

20th Century Fox is also a successful company due to the fact that they have they right amount of recognition to hire A list actors such as  Leonardo De Caprio, Cara Delevingne, Terrence Howard and Taraji Henson. this shows the success of the company because these actors are classed as very expensive to hire for movies, by showing the general public that they're able to afford these actors therefore broadcasting the success of the company.

Also we understand that 20th Century Fox is a successful company due to the fact that they contain several subsidiaries that are part of their company, this shows the success of the company because it helps branch out their products to a wider target audience therefore getting more attention and increasing the publicity of the company. By increasing the publicity of the company you're increasing the publicity of the products the company sells, therefore you're creating more sales which generate more income which helps increase the success rate of the company.


 20th Century Fox as a company in relation to other companies that produce the same media products are considered a much better company, for example if you look at Warp Films compared to 20th Century Fox you can see that 20th Century Fox has had a lot more box office hits in comparison to Warp Films, this is due to the fact that 20th Century Fox have a lot of the required equipment needed in order to produce an extremely successful box office film. Also as a company 20th Century Fox have a lot of subsidiaries that specialise in different areas of media compared to Warp who usually collaborate with different Networks and companies that help promote their products to the general public.

As the biggest conglomerate company in the world 21st Century is quite an international successful company. This would also mean that the subsidiaries linked to this conglomerate would have gained some recognition on an international scale. If you look at 20th Century Fox you see that this subsidiary has international success due to it being one of the worlds most popular movie developing companies going, due to 20th Century Fox being such a popular movie development  company indicates to us that they're a extremely successful company.


Competitors

When I comes to having a huge conglomerate company like 20th Century Fox you will encounter some competitors along the way that specialise in the same type of media. Looking at the competitors of 20th Century Fox I can see that Disney are the main rivals of 20th Century Fox, this is due to the fact that they both produce film products for a wide range audience which makes them one of the biggest competitors in the world for film next to 20th Century Fox. Although Disney are considered 20th Century Fox's biggest competitor you can see that recently the marketing position of Disney has dropped quite a lot this year.

Disney mainly specialise in the film media industry, which they share in common with 20th Century Fox although they tend to focus on a specific style of movie which is family orientated compared to 20th Century Fox who produce various styles and genres of films that best suit their target audience's liking.

Doing my research I found out that the second biggest competitor for 20th Century Fox is CBS Corporation, this is due to the fact that CBS specialise in the television which is also one of the cross media platforms that 20th Century Fox are focused on, currently CBS are the 2nd biggest competitors of 20th Century Fox but currently aren't as high in terms of value as 20th Century Fox. When it comes to stock price CBS Corporation was -0.48%.

20th Century Fox is considered the better company when it comes to selling cross media products with their competitors because they tend to cater to all the needs and requests of their target audience where as these other two conglomerates do not have as many subsidiaries as 20th Century Fox that  cater to all their audiences requests. Due to this they stand out far from their competitors in terms of diversity of their company, because 20th Century Fox as a conglomerate has such a huge fan base they're able to gain more income from their products in comparison to their competitors which is the biggest thing that stands out in terms of how the organisation is from its competitors.

Thank you for reading my case study on 20th Century Fox, and I hope now that you've got a more in depth and detailed study into how this leading conglomerate operates within society.